New York – Hewlett-Packard has challenged a Kodak advertising campaign through the National Advertising Division (NAD) of the Council of Better Business Bureaus. HP has asked the NAD to investigate a ...
George Eastman knew the value of advertising, and of a good trademark. "A trademark should be short, vigorous, incapable of being misspelled," he wrote. "It must mean nothing. If the name has no ...
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