Discover the most lovable K-drama love languages that make viewers swoon, showing how Korean dramas express romance in their ...

In 'Surely Tomorrow,' viewers are taken on a tour of several restaurants and other locations in Korea and Spain.

But Squid Game isn’t a total anomaly. The Korean series is one chapter in a larger story with its own name and history: a seismic, ongoing shift in the global entertainment landscape known as Hallyu.

Forbes contributors publish independent expert analyses and insights. Joan Vos MacDonald is a New York-based writer who covers Korean media. Sep 02, 2025, 08:01am EDT A shopper holds a Jinro liquor ...