Data management platform Krux is joining the header-bidding fray. Krux built a header bidder because it wants marketers to buy both data and media in one place. Header bidding is the best mechanism to ...
The Marketing Cloud keynote address at Dreamforce included a phrase never before uttered publicly by a Salesforce exec: “You can’t be a marketing cloud without a DMP.” That was SVP and chief product ...
Marketing startup Habu is emerging from stealth today and announcing that it has already raised $15 million in Series A funding. Kilmartin told me that Habu was created to solve a "still elusive" ...
SAN FRANCISCO, CA--(Marketwired - November 03, 2015) - Krux (www.krux.com), a next-generation, cloud-based data management platform (DMP), today announced a partnership with LiveRamp, the market ...
As far and fast as cloud computing is embedding itself into the enterprise, there remain many cloud-resistant applications and services. Read now By incorporating the Krux platform into the Salesforce ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Updated 10/17/2016 Salesforce CEO Marc Benioff put the rumor mill to rest ...
Salesforce just bought another company for $700 million after spending $4 billion over the past year
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Salesforce has agreed to acquire Krux, a San Francisco-based data management platform. A regulatory filing from Salesforce shows that the deal is valued at approximately $700 million, which the ...
Salesforce is making yet another acquisition, once again to build out its footprint in marketing and adtech. The company has just confirmed that it is buying Krux, a company that tracks traffic (“data ...
UNITED STATES - The eve of Salesforce’s annual conference Dreamforce in San Francisco kicked off with the company announcing its acquisition of Krux, a San Francisco company that provides a ...
Salesforce.com has agreed to buy user data management platform Krux Digital, potentially allowing businesses to process even more data in their CRM systems. Krux describes its business as “capturing, ...
Salesforce.com Inc. has agreed to acquire San Francisco startup Krux, in a bid by the cloud-software giant to bolster its marketing-data and analytics segment, the Wall Street Journal reported.
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