It transformed my dull, frizzy strands. This smoothing mask from L’Oréal, a brand Amal Clooney uses, delivers results on par with professional hair gloss treatments. Shoppers report light-reflecting ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

NEW YORK, July 21, 2025 /PRNewswire/ -- Following the success of two previous exclusive Walmart launches, L'Oréal Paris Elvive is thrilled to announce the release of its new Glycolic + Gloss ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Reviewed by Jeremy Tardo Fact checked by Michelle Regalado Key Takeaways Ancient Egyptians first used plants like henna and ...

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The Colorsonic promises to be an affordable at-home alternative to the salon The Colorsonic promises to be an affordable at-home alternative to the salon is a senior reporter and author of the ...

Ugh, so you damaged your hair again? It happens all too often to those of us who color it or style it with hot tools. You can tell it’s damaged if it feels overly coarse, looks frizzy or starts ...