American toy giant Mattel has announced the addition of a blind Barbie and a Black Barbie with Down Syndrome to its Fashionistas doll line. Fashionistas represents the brand’s most innovative and ...

See more of our coverage in your search results. Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been ...

Mattel has created a collectible Barbie in honor of the doll's 65th birthday. It will be wearing a designer gown inspired by the black-and-white bathing suit the first Barbie dolls wore in their 1959 ...

Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...