The redesign spotlights a refined sun with “Lay’s Rays”, matte packs and close-up chip shots to boost shelf impact and ...

Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with the last recorded ...

Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo-owned brand is calling the "largest brand redesign in Lay's nearly 100-year history." As part of this ...

Lays is giving its classic chips a makeover, focusing on natural ingredients and a new logo, as they aim for a more authentic ...

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

The top-selling potato chip brand in the U.S. has redesigned its chip bags and recipes. For the packaging, Lay’s said its new ...

The major snack brand has said it will remove artificial flavors and artificial sources from its core products by the end of 2025.

As part of the new look, the company adds it want to a new standard for the future of food culture — including having all ...

For the first time in nearly a century, Lay’s “enters a new era” with a brand and packaging refresh designed to reach ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

The chip brand is building unto its story rather than stripping it to parts.