The redesign spotlights a refined sun with “Lay’s Rays”, matte packs and close-up chip shots to boost shelf impact and ...

On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

Among the "big trends" to come, Laguarta suggested in the conversation that fiber will be one of them, something Pepsi has ...

For the first time in nearly a century, Lay’s is getting a full makeover—inside and out. The iconic chip brand unveiled new packaging inspired by its 100 family-run farms and announced all U.S. Lay’s ...

She cashed in her chips. Lay’s introduced a new chip flavor chosen from tens of thousands of suggestions in its annual $1 million contest Tuesday. The “Do Us A Flavor” contest winner was the Bacon ...

Frito-Lay sources from 120 different farms in 25 states. It's an American-made classic by an American inventor that has become a summertime staple for any barbecue table: Lay's potato chips. H.W. Lay ...