Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. It’s fitting that Gyanda Sachdeva, LinkedIn’s VP of product management, found ...

LinkedIn has staked out a solid position of B2B social media leadership. But the extent to which this enviable value proposition for B2B marketers can resonate with B2C marketers remains unclear. I ...

The jump in revenue is on the back of new marketing services and features for brands, including better targeting and analytics. During the recent launch of LinkedIn's Hong Kong office, Arvind Rajan, ...

LinkedIn has introduced upgrades to its measurement solutions, helping B2B marketers track campaign performance more effectively. The platform has invested in Conversions API (CAPI) and Revenue ...

LinkedIn’s display business deteriorated during Q1 2015 and will continue to tumble, the company said during its quarterly earnings call on Thursday. While LinkedIn reported Q1 revenues of $638 ...

On the heels of securing $90M in Series C funding from Great Hill Partners, Terminus announced its API integration with LinkedIn Marketing Solutions. On the heels of securing $90M in Series C funding ...

LinkedIn is launching an expanded version of its Marketing Solutions platform today. There are new products, an expansion beyond Linkedin Itself, and a broader vision for helping advertisers reach ...

LinkedIn released an account-based marketing campaign tool today for customers of its Sponsored Updates and Sponsored InMail. LinkedIn is combining the new feature — called LinkedIn Account Targeting ...

ATLANTA & INDIANAPOLIS--(BUSINESS WIRE)--Terminus, the leading go-to-market platform, today announced its next-generation API integration with LinkedIn Marketing Solutions. The new and extended ...

Ashutosh Gupta, Country Manager for India & APAC Head of Online Sales for LinkedIn Marketing Solutions, will be moving out at the end of April to take a career break before embarking on the next ...

LinkedIn has been in the news lately, and that’s only going to increase as new opportunities continue to emerge on the world’s largest social media network for professionals. I had a chance recently ...

LinkedIn has acquired Drawbridge, a well-funded San Francisco-area startup that uses artificial intelligence to learn more about customers and target audiences. In a blog post, the Microsoft-owned ...