Mattel has been an industry leader in dolls and other toys (and not just ones for kids) for years, and a recent development promises to bring even more future favorite playthings into the world. The ...

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Frozen hit theaters on November 27th, 2013, which means that this month marks the 10th anniversary of one of the most successful animated films of all-time. Let it go? Hardly. Disney is celebrating ...

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Good news for parents of little girls rushing to fulfill holiday wish lists this Thanksgiving weekend: there's a new queen of toys in town, and she isn't wearing pink. The new number one, icing out ...

It's fair to say this Frozen-mad little girl is really pleased with her Christmas gifts. This brilliant video - which is sure to fill you with festive cheer - sees Ruby Ryan opening her presents and ...

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Better take a second mortgage on that Malibu Dreamhouse, Barbie. Little girls are dropping the dull doll in favor of newer, edgier competitors like Monster High, Lalaloopsy, American Girl, and the ...