Spending decisions rarely happen in a vacuum. Even when people believe they are being practical, emotion often shows up first, and logic gets invited in later to make the choice feel reasonable.

Historically, emotions have been viewed as irrational, unstable or primitive—hardly the stuff of sound decision-making. Enlightenment thinkers like Descartes and Kant privileged reason as the highest ...

The Tree of Emotions, Desires, and Attitudes. Cladogram developed for the emergence of emotions, desires, attitudes Source: Garanc/Creative Commons 4.0 Have you ever been in a meeting, about to make a ...

Phoenix: "I have never once--not once during my 12-year career--ever really committed to the performance targets I set in my annual business plan," confessed Nathan. "It's even more frustrating ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. This voice experience is generated by AI. Learn more. This ...

Money may be a number on a screen\xa0 but how we relate to it is deeply emotional. It determines how we feel, live, and even define success. Yet, most financial decisions people make are not driven by ...

"The Rational Nationalist" author Lee Ellis made an argument, Friday on the RCP podcast, for trying to base political decisions on logic over emotion. You can read an excerpt from his book here. "The ...