Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Luxury marketing is straightforward. It’s flawless pictures in glossy magazines and ...

The luxury customer is sought after not only for their capacity to generate significant revenue but because of their reputation as tastemakers, which can enhance brand recognition and prestige.

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

– Luxury Presence’s agentic AI breakthrough is a personal AI marketing team that works 24/7, constantly nurturing leads, optimizing SEO, publishing blog posts, and managing paid ads without any of the ...

Like everything living thing, growth occurs in all facets of human endeavor. This growth is a result of change across systems and sectors. The marketing mix that worked for luxury brands in the past ...

For luxury brands, print remains the preferred medium for building trust and reaching affluent consumers, though digital is rapidly gaining ground as engagement and reach deepen online.

A new era of aspiration seems to be sweeping across the Indian consumer landscape, seen in the growing appetite for the finer things in life encouraged by a post-pandemic consumption surge. And it's ...

As collaborations go, the recent multiyear partnership between luxury brand Louis Vuitton and the National Basketball Association (NBA) may, at first, have been hard to predict. After all, basketball ...

The eXp Realty Sports & Entertainment provides agents with certification, branding tools and access to a global network.

Surging demand for luxury travel is driving an evolution in high-end cruising, setting the scene for the next phase of ...

The fact that global brands have woken up to Diwali shows that representation and connection now matter, but focusing on it ...

Luxury Presence's AI Marketing Specialists is the first agentic AI team built specifically for real estate agents, autonomously handling digital marketing under the expert oversight of Luxury Presence ...