A quick scroll through TikTok, Instagram or YouTube beauty feeds and you’ll be bombarded with ‘dupes’ — anti-aging products that are identical swaps for high-end formulas yet cost a fraction of the ...

Dupe culture is riding high in beauty, and so is the industry's divide over its implications. While some beauty players see dupes as a means to democratize innovation, others see the category, simply ...

Searches for beauty dupes on Google are highly concentrated to a handful of brands, data shows.

Add Yahoo as a preferred source to see more of our stories on Google. Whether you scroll through the beauty feeds of YouTube, TikTok or Instagram, you're sure to find dozens of influencers singing the ...

HUNTSVILLE, Ala. (TENNESSEE VALLEY LIVING) - We love the looks that celebrities bring to the red carpet and to their everyday life! Olivia Sparks shares with us her best celebrity makeup dupes that we ...

Shoppers are posting on TikTok about dupes of well-known cosmetics at dollar stores. Both Dollar General and Dollar Tree sell dupes of products from viral brand Glow Recipe, for example. The two ...

GlimmerGloss by Chloe is a wedding makeup artist based in Knoxville, Tennessee. Chloe Rader graduated from the Knoxville Aveda Institute, as well as Tennessee School of Beauty, and has over ten years ...

SHOPPERS are going wild for a beauty buy that’s “identical” to a viral product from Hailey Bieber’s skincare brand. So if you ...

MIAMI - They call them dupes — short for duplications — and they are everywhere, especially on social media. Dupes are not counterfeits or illegal knockoffs. They're products that closely mimic ...

In beauty, it’s no secret that high-end makeup brands often have a hefty price tag. While these luxury products boast quality and prestige, not everyone can or wants to splurge on them. Thankfully, ...