It’s not a phase, Mom — soft goth is officially the makeup style of the season. “After seasons of clean beauty, soft goth brings mood and emotion back to makeup,” says celebrity makeup artist ...

As for what differentiates traditional goth makeup from today’s take on the trend? “Gothic makeup is using dark but soft shades of black or plum around the eyes and lips to give a sinister or ...

Before you start your makeup, make sure your skin is adequately hydrated. “When you’re using a heavier makeup look, it’s really important to prep your skin with as much moisture as possible,” Ramzy ...

An incredible makeup transformation, from goth to glam! 🤯😍!!