Brands and model names are some of the most important decisions that an automaker makes. A good brand name or model name can make a car iconic - just think of the Mazda Miata, a name that rolls off ...

Building cars is hard, and the margins are small, so if you want to get into the car business, you'd better show up with a ton of cash and be prepared not to make any money for a long time, if ever.

We may receive a commission on purchases made from links. In 2025, the latest high-tech cars feature cabins packed with gadgets that were once reserved for concept vehicles. Luxury brands are leading ...

I first thought Ford CEO Jim Farley was briefing me on a new car. It turned out to be something altogether more ambitious: a completely new way to make a car. Or, more precisely, electric vehicles.

To say we're a little obsessed with the YouTube channel Build It Yourself's V10-swapped Lincoln Continental would be accurate but also one serious understatement. I mean, we're talking about the ...

Watching an IT company try its hand at building a car might be one of the most intriguing sights at this year’s show. When Chinese smartphone giant Xiaomi decided to make a car, it turned heads (and ...