When your business is in the red, there’s often more than one place to point the finger. One place you may not consider, however, is your marketing mix. (You are marketing, right? If not, this is ...

How well do you know your marketing basics? As a new business owner, it's likely not the top of your list of skills to refresh or learn, but it should be an important one. After you've just launched a ...

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...

In the wide world of marketing, there are a ton of things that you could learn how to do. The explosion of digital marketing has left us with hundreds of specialized roles, skills, and niche areas for ...

If Aliens landed on planet earth and walked into a marketing conference, they would be forgiven for thinking the only companies who engaged in marketing activity were Apple, Patagonia, Nike and the ...

I recently purchased an accessory for a phone that required assembly instructions. Unfortunately, the English instructions were unintelligible—incorrect grammar, missing words, sentence fragments, etc ...

Ocado slashed its marketing budget by nearly £7m in the first half of the year as it wrestles to find the right balance for its use of promotions. It comes as the online supermarket reveals a loss of ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

If you are a passionate technologist, it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the ...

The key elements of any successful marketing plan include the concepts of product, price, place and promotion, also known as the four Ps of marketing. The marketing mix of the four Ps functions as a ...

Do you want to increase your service sales and make your marketing clearer and more impactful? Join our flexible and practical online course! Our latest training package provides service entrepreneurs ...