The political economy framework illuminates interplay between the internal and external sociopolitical and economic forces of marketing channels. Framing the collection and analysis of data from ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Embracing an omnichannel approach is essential in modern-day marketing, for any business.

Imagine trying to understand Manhattan’s traffic patterns by monitoring individual streets in isolation. You might notice heavy congestion on Broadway and divert cars to 7th Avenue, only to create a ...

Opinions expressed by Entrepreneur contributors are their own. Marketers are desperate to increase numbers and generate traffic using old-school techniques such as SEO, content, social, email, ...