The expression "marketing and communications" is often used to denote all facets of a company's marketing process, including communication. In reality, marketing is an umbrella concept and ...

Mix-marketing process can be very complex, but it is based on universal model used in all forms of communication, which include the sender, the message, receiver and a medium in the case of two-way ...

It doesn't take long for a small-business owner to discover a few truisms about marketing: there is a bevy of mediums to choose from and, contrary to what some people may say, none of them is free – ...

A study of advertising and other forms of marketing communication, including key theories of marketing communication, elements of the communication mix, and effective campaign design. The fourth ...

Adjectives such as total, comprehensive, ornate and lavish flooded my mind after watching the infographic newly minted by SA&B Mega Resources Limited to propagate its offerings. The infographic is ...

This article examines the development of commercial sponsorship as a legitimate marketing communications option available to management. Initial attention focuses on the causes of sponsorship ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The customer journey isn’t linear anymore, and people expect unique marketing journeys ...

Marketers today face a common challenge: how to stand out in an environment where audiences are overloaded. Inboxes are full, ...

Attracting targeted traffic is one of the vital objectives for brands across the world. It is a neverending story of sorts, remaining forever topical for advertisers. For most products, it is now ...