Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

Shirofune Moves Beyond Clicks and Conversions with Launch of Upper-Funnel Metrics EL SEGUNDO, Calif., Oct. 15, 2025 (GLOBE ...

In the digital marketing landscape, the funnel optimization represents one of the most important strategies to ensure a ...

I dati sono il tuo miglior alleato per ottimizzare il funnel di vendita e garantire il successo della tua azienda.

The concept of a sales funnel has been around for decades in the sense that companies try to find large numbers of prospects (the top of the funnel), nurture those prospects over time to increase ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

The following is a guest post from Andres Echenique, CEO and co-founder of influencer platform Perlu. Opinions are the author's own. The creation, by the Association of National Advertisers (ANA), of ...

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content. Many brands struggle to ...

In the early days of my company, which provides advanced scheduling software, I sold the product myself and loved it. But as our product and business strategy evolved, I realized we were missing a ...

At the ANA Masters of Marketing, Walmart Connect, Omnicom and Vizio made their case that retail media has outgrown search, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the old days, or likely currently at many firms, marketing invested a ton of cash in ...