Add Yahoo as a preferred source to see more of our stories on Google. In celebration of Black Music Month, Max and Spotify are presenting a special one-day music experience called “Shaped by Sound.” ...
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that demographic cuts miss MAX (Music Audience Exchange) ...
MAX has spent years building infrastructure around this connection. The company’s proprietary Artist Matching Engine™ segments audiences using 300+ demographic, psychographic, sociographic, and ...
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