Disney turned 100 this week. It has been an entire century of magic. Even more interestingly for marketing professionals, a century of incredible brand building. From an animation studio to an entire ...

Mickey’s Not So Scary Halloween Party 2025 will have new Storybook Circus entertainment offerings and an updated Zombies dance party. Pluto will greet guests near the entrance to Storybook Circus. In ...

One of the most beloved and recognizable cartoon characters in the world is set to enter the public domain next year. However, it's a bit more complicated. The first iteration of Mickey Mouse, the ...

The lawsuit seeks clarity around whether companies can exploit the earliest depiction of Mickey Mouse from a 1928 animated ...