Microsoft Advertising is getting more serious about retail media. Microsoft has had a retail advertising business since 2019 when it bought PromoteIQ, a retail data-sharing company for serving ads and ...

Almost a year ago now (yep, it's been that long), Microsoft unveiled its 'This is an Xbox' marketing campaign which defined a ...

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates ...

Microsoft Advertising underwent significant restructuring in March 2024 and is now part of a new division called Microsoft AI, marking a pivotal integration of AI across all company operations, not ...

Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes ...

Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, the future of ...

Xbox Cloud Gaming is a key offering from Microsoft and allows gamers to stream with certain Game Pass subscriptions. The ...

Brands and agencies can increase sales by connecting AI-powered budget allocation with Microsoft’s intelligent Automated Bidding SAN FRANCISCO--(BUSINESS WIRE)--Marin Software, a leading omni channel ...

Microsoft demonstrated its in-game advertising platform from its acquisition of Massive in Times Square in New York City on Tuesday. Marguerite Reardon started as a CNET News reporter in 2004, ...

Doubleverify has deepened its partnership with Microsoft Advertising, expanding measurement coverage for Audience ads and ...