The star of a new ad for Guess in the latest issue of Vogue is a willowy, AI-generated model, whose synthetic status is only called out in a a fine-print caveat. Now that AI has hit the ads of fashion ...

The ads appear in the August 2025 issue of American Vogue. The newest issue of Vogue is sending shockwaves across social media -- not just because Anne Hathaway is on the cover amid filming for the ...

This Guess model in Vogue Magazine has shiny, flowing blond hair, sculpted facial features and a well-toned body. By most standards of modern beauty, flawless - universally attractive, one might say.

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

The rise of artificial intelligence has touched nearly every industry, disrupting long-established workflows and raising concerns about job losses. Now, the fashion world is reckoning with these ...