For many people, myself included, the NBA on NBC represents the first era of NBA basketball they were alive for. To be clear, while there was a stint from 1954-62 in which the NBA was on NBC, the 1990-2002 run is a run that an entire generation of NBA fans grew up with.

Veteran Sports Illustrated NBA Writer Will Provide Breaking News Video Content Across NBC Sports Digital Platforms

STAMFORD, CT — When a media company loses the rights to broadcast an event, even in sports, it’s rare for that company to make another run at those same rights, especially after two decades. That’s what happened to NBC when Disney took over and ...

Madison Avenue is following the NBA‘s bouncing ball. American Express, State Farm, McDonald’s, Kia and Wingstop are among the sponsors lining up to support new NBCUniversal programming tied to a new 11-year rights deal that will put NBA games on three ...

Michael Jordan has made his debut as a special contributor to NBC Sports' return to NBA broadcasting. Speaking with Mike Tirico on Tuesday, Jordan said he wants to give back to basketball

Michael Jordan, who officially joined NBC as a special contributor earlier this year, will have his own series throughout the 2025-26 NBA season.

The NBA media arms race continues, this time with the NBA on NBC bringing on an insider for studio and digital coverage. On Monday, NBC Sports announced it has hired Chris Mannix as its NBA insider. The veteran Sports Illustrated reporter already works ...