Last night was the latest installment of Michael Jordan's "MJ: Insights To Excellence" for NBA on NBC. Jordan tackled an issue important to footwear companies and the sneaker community: signature ...

The 13-time All-Star joins Michael Jordan and LeBron James in inking a lifetime contract with Nike. Associated Press Kevin Durant (right) has released 15 signature shoes with Nike, and a 16th shoe is ...

A signature shoe line is one of the major markings of a superstar. It’s reserved for the best of the best. They’re a long, storied tradition and are a pop culture staple. Basketball shoes reflect the ...

Before the Sacramento Kings became legitimate NBA Championship contenders in the early 2000s, they were one of the most fun teams in the league (Sports Illustrated called them "The Greatest Show on ...

For basketball fans and sneakerheads, there is no better sporting event than the NBA on Christmas Day. The league schedules the best matchups between championship contenders, while players debut their ...

Thomas weighed in on that elusive angle of the NBA ecosphere on an episode of his eponymous "Point Game Podcast with Isaiah Thomas".

Every sneaker brand circles important dates on the NBA schedule to bring its best product to the hardwood. One of those marquee moments is MLK Day. After taking time to learn more about Dr. Martin ...

Analytics have taken over the NBA, and are just as important in the footwear industry. Debate ends where hard numbers begin, and StockX has released data that shows who is winning in the sneaker ...