NEW YORK—In a move that will help Nielsen get its measurement service reaccredited and prepare for the full launch of Nielsen One, Nielsen has announced that its U.S. National TV panel reached 42,000 ...
That’s what Nielsen, which just postponed its privatization court hearing and shareholder vote to allow its leading institutional investor to work with the consortium leading the transaction ahead of ...
With the coming of its new cross-platform media-measurement service Nielsen One next year, Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, ...
A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...