On Wednesday, shoe retailer Nike joined numerous fans, brands and U.S. President Barack Obama in celebrating Back to the Future Day, an event devoted to the '80s cult classic time-traveling series.
Remember that scene in "Back to the Future Part II," when Marty McFly tries on the shoes provided for him by Dr. Emmett Brown in the future? "Power laces!" Marty gushes. "All right!" Well, it's 2016 ...
We may receive a commission on purchases made from links. Now that everything from toasters to light bulbs can be wired to the internet, why not connect your shoes too? Nike has already done that when ...
Surely you’ve already seen it by now, somewhere on the Internet: Nike is raffling off 89 pairs of Nike Mags, the snazzy, self-lacing, boot-like hightop sneaker sported by Michael J. Fox in “Back to ...
Nike will deliver on the promise of self-lacing sneakers this year not only on the Nike MAG, but also on the Nike HyperAdapt 1.0, which made its debut today at the brand's 2016 Innovation Summit. The ...
Nobody saw it coming. I didn't even see it coming, and I worked on Nike's auto-lacing technology for 10 years. I figured if Nike subsidiary Jordan Brand ever did utilize the Adapt lacing system, it ...
Nike says that the future is here. — -- Nike says that the future is here. The first person to receive a pair of the company's "Back to the Future" self-lacing shoes is the franchise's star ...