As brands evolve how they measure marketing impact, the search for more sophisticated performance and media strategies ...
As brands look for smarter ways to connect editorial credibility with measurable sales, demand for specialist affiliate ...
Brands that are doing this right don't use PR to get their message out anymore. Instead, they see it as a way to build relationships at scale. The goal is no longer to reach the most people. It turns ...
Omnicom has consolidated public relations agencies Porter Novelli with FleishmanHillard, and Ketchum with Golin following its merger with IPG. Why it matters: The restructuring underscores the ...
When a tech company can’t hire enough developers because Google and Amazon are snatching them all up, PR steps in to build an employer brand that positions them as the more interesting, innovative ...
The founding partners of Slate PR have dissolved the publicity firm after 15 years, but are staying in business together with the launch of new venture, Apex Public Relations. Run by Slate PR leaders ...
The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success. PR is an invaluable tool that becomes ...
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