Hasbro is taking pre-orders for its $699 Optimus Prime bot, which can also be controlled via a smartphone and voice commands. Autobots roll out! Hasbro has finally done it—created an Optimus Prime toy ...

One constant within the Transformersfranchise is the frequent toys given to Optimus Prime, as well as the many repaints of these action figures. Now, a retro-themed collectible is getting such a ...

Which Optimus Prime toy is best? Optimus Prime is one of the main characters from “Transformers”. As a member of the Autobots, these self-aware robots can configure themselves into various mechanical ...

Optimus Prime is back in a new Elite configuration. For those that missed out on the first Robosen Optimus Prime self-transforming toy, Robosen and Hasbro now have you covered with a slightly smaller ...

The toy can transform from truck to robot with a simple voice command or press of a button. To do so, Robosen packed it with 5,000 components, 27 patented servo motors, and 60 connected microchips. It ...

A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus Prime Converting R/C toy is able to transform from a 12-inch-long truck ...

Hasbro has rolled out pre-orders for four new additions to its Transformers action figure lines: a Studio Series Energon ...

Hasbro has a wild new Optimus Prime Transformers toy that can walk, drive and transform all by itself. The toy-maker joined forces with China-based Robosen Robotics to make Optimus Prime, a $699 USD ...

As a child of the 80s, many of my favorite memories involve bowls of sugary cereal and long Saturday mornings spent in front of the television, taking in the hours of toy-inspired cartoons. I loved ...

This is a large toy full of surprises. Back when Hasbro revealed the existence of a self-transforming Optimus Prime toy from the original Transformers, many couldn’t believe their eyes. Well, it’s ...