The so-called 'Cola War' or Pepsi vs Coca-Cola has become a bit of a one-sided fight. Only Pepsi tends to throw punches these days. For the most part, Coca-Cola remains above the whole thing while ...
The rivalry between Pepsi and Coca-Cola is maybe the most famous in all of food, and while taste certainly plays a role, it has often been a rivalry about branding. With both colas dating back to the ...
In October 2025, a rumor circulated that The Coca-Cola Co. threatened to pull its sponsorship of the upcoming Super Bowl over the announcement that Puerto Rican rapper Bad Bunny w ...
CBS and Pepsi are teaming to put a video ad inside issues of Entertainment Weekly magazine. The ad is a significant component of the network’s multimillion-dollar fall television marketing push. A ...
Pepsi won’t sit out the Super Bowl, but some of its commercials will. The beverage giant, one of the biggest and most reliable sponsors of the annual football extravaganza, is benching traditional ...
Lindsay Lohan proves both naughty and nice in a Pepsi commercial and accompanying TikTok video, cooing to Santa Claus that "pilk" — Pepsi mixed with milk — "is one dirty soda!" The 30-second ...
Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.
NEW YORK, Jan 27 (Reuters) - PepsiCo Inc , battling both a recession and fierce competition from its longtime rival, will showcase a major overhaul of its brands this week when it unveils a handful of ...
Pepsi is vying to be recognized as the preferred cola pairing with rum as part of its #BetterwithPepsi brand platform, according to a news release. The PepsiCo marketer conducted internal research ...