Dentsu's divisions are on a roll. The agency conglomerate is working with industry tech companies to guarantee and improve ...

Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation. Google launched new AI features for Performance Max campaigns. These tools help generate more text ...

Google is pushing advertisers to use a tool called Performance Max that uses AI to place ads. Some advertisers are planning on reducing spend on PMax because they can't control where ads appear. These ...

Google’s Performance Max campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format to the ...

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics ...

Performance Max for travel goals is Google's new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels. Google's Performance Max for ...

For B2B marketers, creating campaigns that reach and influence the right buying committee is no easy task, especially when resources are tight. And creating campaigns can often take hours - from ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engine optimization (SEO) and paid ads are often managed independently—split across ...

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...

As digital audio ad spend climbs toward $16 billion, a new MAGNA and Magnite study shows creative strategy, not just placement, can make or break ROI. Tested across nearly 3,000 listeners, the ...

A memo to advertisers published by TikTok on Sunday warned of some limitations to live campaigns, despite the company reinforcing its infrastructure to minimize any disruptions that might affect ad ...