Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: Kevin Mazur/Getty Images for The Recording Academy Beyonce‘s fans — or Beyhive— may not be happy with her new ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Perfume advertisements are traditionally pretty ...

Add Yahoo as a preferred source to see more of our stories on Google. Shutterstock.com/ Angela Pham/BFA.com Khloé Kardashian is facing criticism online after ...

If a television commercial appears first on the Web, are people more likely to watch it? In a new twist for Web advertising, cosmetics maker Coty is betting just that, launching the commercial for its ...