What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

Political campaigns know the importance of reaching voters where they're most engaged, and as the digital world evolves, so do their advertising strategies. Leveraging advanced data analytics, ...

Traditional advertisements—think mid-century magazine pages and infomercials—make a fairly straightforward appeal. Here is our product. These are its qualities. You can use it for this and this and ...

When looking at making advertisements companies need to determine what type of ad they want to make. Is it an informative ad where the client learns about the product, is it a reminder ad where we are ...