Persuasive speaking is the influence necessary for viewers, listeners, or audience to accept certain opinions, facts, or viewpoints in different spheres of life. Keeping this in mind, it is essential ...

There are a number of different techniques that can be employed by speakers to deliver a persuasive presentation capable of engaging an audience, and it is important to be mindful of how you will ...

“Be yourself. The worst talks are the ones where someone is trying to be someone they aren’t. If you are generally goofy, then be goofy. If you are emotional, then be emotional.” You’re much more ...

The House impeachment managers presented compelling arguments against President Donald Trump in the recently concluded impeachment trial; Michael P. Maslanka explains how they did it. Whatever the ...

An element of persuasion is key to most speeches, ensuring that an audience are on the speaker's side. But how's this done? The only communication that works is real authenticity. Alastair Campbell, ...

As the Advertising Education Foundation points out, it's difficult to persuade people. With Americans being bombarded with 3,000 ads per day, up to 90 percent of new product ad launches fail. At the ...

It’s great having you on this column again. I believe you have been putting what we have discussed so far to good use. Remember, public speaking is not only about reading or learning about speaking; ...

Persuasive language is used for many reasons, for example, to help to sell products or services, or to convince people to accept a view or idea. Politicians often use persuasive techniques to get ...