Automakers typically focus on a new car’s more sexy attributes when it launches because, let’s face it, it’s easy to get customers to fawn over larger screens, the latest tech, and big power output ...

Tire manufacturer Pirelli has just announced the BMW i4 M50 will now come from the factory equipped with its Pirelli P Zero Elect ultra high performance (UHP) EV-specific tires. These tires won’t be ...

MILAN — German car maker BMW A.G. has selected the Pirelli P Zero Elect as an optional original equipment fitment for the 2023 i4 M50 model, the first fully electric car developed by the brand's "M" ...

The M division's first dedicated electric vehicle has recently started testing at the Nurburgring. Remarkably flat in the corners, the camouflaged iX3 M in these photos also reveals massive 22-inch ...