Performance Max (PMax), the Google machine learning-based ad product, is notorious for its black box qualities. Advertisers set their preferred KPIs and upload other business priorities and creative ...

Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spectrum Reach launched an AI tool on Wednesday that clients can use to input basic company information (name and location ...

LONDON, April 14, 2025 /PRNewswire/ -- Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth. When Google launched Demand Gen campaigns in 2023, they were ...

Google's unveiling of Performance Max (PMax) in 2021 appeared to offer marketers the ideal solution—the ability to enhance marketing efficiency, elevate performance, and yield superior returns on ...

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen. Eight in ten Performance Max advertisers are receiving connected TV ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and how to approach it strategically. Some advertisers swear by it, while others ...

In this op-ed, Matthew Ratty, CEO of TrafficGuard (pictured) explains that When Google announced Performance Max (PMax), it seemed like the answer to every marketer’s dream. But something has gone ...

Mathew Ratty, co-founder and chief executive officer at TrafficGuard, has been testing Google’s next-gen buying platform - he’s worried fraudulent signals will corrupt the machine learning system.