PennLive’s new polling partnership with Bravo Group is marketing malarkey dressed as methodological ingenuity. In a guest column, Bravo Group CEO Chris Bravacos wrote about his company’s “Morning ...
Anyone can ask a survey question online – but does that make it a good poll? They might call themselves a pollster, but their ...
At first glance, recent news stories may appear to spell doom for the polling industry. Instead of asking real people for their opinions, some companies are asking artificial intelligence what people ...
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