The most persuasive and influential speakers present us with an irresistibly convincing perspective. They seem more certain, knowledgable, and self-assured, so we hang on their every word and feel ...

Words of Power are a type of collectible in Alan Wake 2, exclusive to Alan Wake’s story. In different regions of every map, you’ll find spirals of words. By aiming at them with your flashlight, you’ll ...

Sometimes, it takes a single word — like "because" — to change someone's mind. That's according to Jonah Berger, a marketing professor at the Wharton School of the University of Pennsylvania who's ...

In a previous post, I examined the psychological power of conjunctions, especially that warm, fuzzy, inclusive conjunction: and. Here we expand our focus to the psychological power of words in general ...