In every tech company, there is, at some point, the challenge that not every department is getting what they want. Product guys want to innovate, marketing guys want visibility and competitive edge, ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

The what and why behind aligning your product with growth goals How to align your product with your growth goals Growth is the ultimate goal for any company. Whether it’s increasing revenue, expanding ...

When Lauren Kiefer, senior manager of relationship management at Intercom — which makes customer engagement and support technology — heard from customers about the desire for “interoperability,” she ...

Kevin Rose, the co-founder of Digg and a venture capitalist, once said, “A team aligned behind a vision will move mountains.” This statement is true. To build a successful product, you must navigate ...

Imagine you are the general manager of your software product business unit. Your product is SaaS based – so new capabilities are being continuously introduced. These capabilities need to be marketed ...

There is no doubt technology has revolutionized most aspects of our lives, including what’s happening in our classrooms. But what are the indicators of quality when it comes to the technology we put ...

Opinions expressed by Entrepreneur contributors are their own. In every tech company, there is, at some point, the challenge that not every department is getting what they want. Product guys want to ...