Also honored: CU Distinguished Professor John Lynch received the inaugural Simonson Lifetime Mentorship Award. For the second time since its inception in 2010, the Association for Consumer Research ...
Explore consumer theory, its impact on spending decisions, and how it shapes GDP, corporate strategies, and economic policies through real-world examples and objectives.
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Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...
As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...
Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...
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