Ford Motor Co.'s performance division is bringing its road and race programs together as one division to be called Ford Racing as the automaker looks to better align what happens on the racetrack with ...
Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder ...
Ford is ditching the Performance branding and simplifying its message. Starting in 2026, the automaker’s global motorsport division will operate under a newly revived name: Ford Racing. The ...
“This is not a marketing exercise,” general manager Will Ford says. Ford Performance is being rebranded as Ford Racing as the Blue Oval aims to emphasize the connection between its many racing ...
Back in 1965, Alan Mann Racing was Ford's factory team in Europe, and a key part of the global effort that won the Shelby Cobra Daytona that year's World SportsCar Championship. 60 years later, the ...
Ford Racing will be a profit-driving unit that spans racing programs, road cars, experiences, and merchandise. This strategic shift creates a direct pipeline from track to street. Ford Motor Co.'s ...
Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder ...
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