Radio Mirchi has launched its new brand identity. After 19 years, the radio brand has undergone a complete overhaul and has pivoted to just Mirchi. Capturing the essence of the company's ...

MUMBAI: Radio Mirchi 98.3 FM & Maruti A-Star unites with Agnee to launch the first ever reality show on radio. They will hunt for local aspiring singers nationwide and give them their place in the ...

NEW YORK--(BUSINESS WIRE)--Triton Digital ®, the global technology and services leader to the digital audio industry, today announced a partnership with Mirchi, India’s no.1 music and entertainment ...

Foraying into the over-the-top (OTT) market, Radio FM channel Mirchi launched its podcast app Mirchi Plus as radio listenership remains stagnant. Besides podcasts, Mirchi Plus will have original audio ...

The radio brand has undergone a complete overhaul and has dropped the word radio from its logo. Mirchi is all set to become the country’s No. 1 city-centric music and entertainment company. The ...

Going forward ‘radio’ has been dropped from the name and the brand will be called just ‘Mirchi’ as it expands into a wider media and entertainment brand. The Drum speaks to Prashant Panday, managing ...