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Consumer advocates say store loyalty reward programs may come with a hidden cost: your personal data.

At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

A familiar scene plays out at airports across the country every day. A seasoned road warrior — carry-on scuffed, laptop already out — watches a more senior but less-traveled colleague or a wealthier ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

TrueBlue Subscriptions is divided into three tiers with monthly and annual payment options, and offers monthly loyalty points ...

Starbucks has recently seen a spike in demand after facing weak sales for several financial quarters last year amid changing ...

Senator Dick Durbin (D-IL) has his sights set on overhauling certain aspects of airline loyalty programs. Fresh on the heels ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a coffee shop in Ranelagh, a neighborhood in south Dublin, where the barista knows my order. Not because ...

Ever-popular sub shop Jimmy John’s has decided to switch up its rewards system, and not a minute too soon for most fans of the chain. The key difference this time? Jimmy John’s rewards that people ...