Why make a new ad when old movies can make one for you? One of the first in recent memory to use movie- and TV-clip compilations for advertising benefit was Apple, with the first-ever iPhone ad, ...

Are you a print subscriber? Activate your account. By Judann Pollack - 1 day 12 hours ago By Tim Nudd - 1 day 13 hours ago By Jon Springer - 1 day 13 hours ago By Ad Age and Creativity Staff - 1 day ...

Every Rolex tells a story. This is true when it comes to Roger Federer, who has endorsed ultra-luxury Rolex watches since 2006. Earlier this week, the top Swiss watch maker released the new Rolex ...

Are you a print subscriber? Activate your account. By Tim Nudd - 39 min 46 sec ago By Ad Age Staff - 40 min 45 sec ago By Ad Age Staff - 58 min 14 sec ago By E.J. Schultz - 1 hour 43 min ago By ...

Rolex is the first—and often the only—watch brand people think of when it comes to high-end timepieces. But beyond that instant recognition, Rolex has become a broad cultural touchstone with symbolic ...

Coming to auction for the first time in 25 years, swimmer Mercedes Gleitze’s 1927 Oyster watch helped turn the Crown into the watchmaker it is today.

Rolex is finally getting into the secondary market. After an initial rollout of its new Certified Pre-Owned program in Switzerland, Austria, Germany, France, Denmark, and the U.K. in December, the ...