Forbes contributors publish independent expert analyses and insights. I cover major developments in the retail industry. Amazon introduced Rufus, a consumer chatbot which uses artificial intelligence ...

Amazon’s AI-powered shopping assistant, named “Rufus,” is now live for all U.S. customers in the Amazon mobile app, the retailer announced on Friday. The assistant, which lives on the bottom right of ...

Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that sponsored ...