Freshwater anglers have lots of topwater options. In the bass game especially, those looking for surface eruptions can dip into practically any lure genre and find the perfect bait to call up a hog.

Discover the truth about robotic fishing lures in this exciting test of the animated lure’s fishing power! Watch as this high-tech gadget hits the water to see if it can really catch fish. A ...

As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

It would be easy to assume that with such a variety of species swimming in the bays and inshore waters of the U.S. you’d need a book to cover the best saltwater lures. That couldn’t be more untrue.

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file. The ...