BOSTON -- The battle of the blades is becoming even more cut throat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year a bid to slice ...

The battle of the blades is becoming even more cutthroat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year, a bid to slice into rival ...

Whether or not the head pivots? Razor companies grapple with such questions day in and day out. They have no other choice. With competition heating up on the market, it's the little details that make ...

For years in the world of razors, Schick played a distant No. 2 to Gillette, producing a steady line of relatively inexpensive, disposable razors. Now, nearly a year after being bought by Energizer ...

BOSTON (AP) — Gillette Co. won a legal victory Friday when a federal appeals court gave it another chance to block its chief rival from selling a four-blade razor that Gillette claims infringes on its ...

Gillette Co. ads claiming its M3Power razor raises hair up and away from the skin are "unsubstantiated and inaccurate," a federal judge said in siding with Gillette's chief competitor, ...

WHEN Gillette introduced the first three-bladed razor in the United States, the Mach 3, in 1998, it struck some as absurd, and “Saturday Night Live” at the time pitched a 14-blade razor in a parody ...