Sega will release two new Seiko watch models in Japan in October 2026 to mark the game company's 65th anniversary.

One of the brand's most specialized timepieces gets a one-off redux courtesy of a legendary Japanese designer.

If the word Seiko instantly makes you think of reliability, precision, and that “quiet confidence” vibe, the Seiko Digital ...

The Sega 65th Anniversary Seiko Collaboration Model comes in two striking colorways: Black and Silver. Each design incorporates elements that pay homage to Sega's iconic branding. Black Variant: This ...

It's also the thinnest Snowflake yet.

For more savings intel—including a whole bunch of discounted Seiko watches—check our guide to the best Black Friday clothing deals. Then make moves to GQ's frequently-updated master list of every ...

Seiko’s “Turtle” is one of the most universally revered dive watches, renowned for its blend of respectable performance, welcome affordability and distinctive look. Technically, it is a series of ...

Dodging zebra and ostriches, waving to school-age children, filmed by a hovering Bell 47 helicopter as it tore around dirt tracks in rural Uganda, a Datsun 240Z overcame a Porsche to win the 19th ...

Time doesn’t tick in Japan the way it does elsewhere—it flows uninterrupted, like a mountain stream or the drifting petals of a cherry blossom. At least, that’s the philosophy behind Grand Seiko, a ...

There is a lot of crossover between watch and car enthusiasts. Perhaps this is because both are collectible mechanical machines loaded with specs that also allow their owners to showcase their ...