Inside Sephora’s San Francisco headquarters, a five-person group is busy trying to figure out what a beauty brand looks like in a world changed by technology. The beauty retailer’s 10-month-old ...

Cosmetics company Sephora is rolling out a Bluetooth Low Energy (BLE) beacon solution to provide content related to a shopper’s proximity when that customer uses Sephora’s app on an Apple iPhone. The ...

“With these additions, Sephora Virtual Artist continues to put the power and expertise of Sephora quite literally in the palm of our clients’ hands,” said Bridget Dolan, VP of Innovation at Sephora.

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. At Sephora, employees are equipped with a handheld device that, ...