WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch. Walmart is launching its first shoppable video series, a 23-part holiday-themed installment the retailer is dubbing a ...

It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...

Shoppable video is still a novel concept, despite the industry’s efforts to move it into the mainstream (with Google launching shoppable video on YouTube being the most recent example). But ...

Find a recipe. Then search on an online grocery platform for each ingredient and add one-by-one to the virtual cart. When that’s done, repeat the process for the ingredients for the next recipe.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. This year’s CES made it ...

“Add to Heart” is Walmart’s shoppable commercial series in the form of a holiday-themed romantic comedy.. Photo: Courtesy company This holiday season, Walmart is putting its ad dollars where its ...

NBC Universal’s push into “shoppable” TV is proving successful so far, giving the broadcaster the opportunity to bring it to all of its 11 networks. “We’re hell bent on owning every stage of the ...

Amazon's new AI search feature generates images in real time as you type, helping you find clothes and furniture that match the look in your head.