The Sonic and Friends site and TikTok are open, and so are pre-orders in Japan for the Sanrio character plush.

Sonic the Hedgehog has been around for over thirty years, and, for a while, it used to be that all there was in the way of soft Sonic toys was Sonic and Tails. But now, there are plushies available of ...

JAKKS x SEGA Renewal , Inc. (NASDAQ: JAKK) today announced a partnership renewal with SEGA of America, Inc. (“SEGA®”) for the core the Sonic the Hedgehog Collection, maintaining JAKKS as the franchise ...

Now that the Sonic the Hedgehog movie is about to debut, merchandise based on it is beginning to appear. For example, the Sonic movie Build-a-Bear plush toy has been confirmed. Both the North American ...

Sonic fans can now preorder the franchise's first Club Mocchi Mocchi plushies. Sega and Club Mocchi Mocchi manufacturer Tomy announced the partnership today. As of now, Sonic and Tails plushies are up ...

Sega has announced a new partnership with toymaker TOMY International that will see Sonic join the company's popular Club Mocchi- Mocchi- range of soft plushes. The blue blur's getting more merch than ...

Sega has teamed up with toy giant Tomy to make some products based on the blue blur, including a soft plush of the spiky critter's head. “Sonic is an all-time classic video game character that has ...

Build-A-Bear Workshop is now selling a Sonic the Hedgehog plush.